craighannabus.com

The BMW i3 launch

As the strategist on this project, I was faced with a particularly difficult challenge:

How do you create a launch website that is as innovative as the i3?

As we discussed the challenge, we realised that everyone in the future talks to their computers, nobody clicks or taps on anything. So, we built a website that you can talk to.

The Great Debate

If you’re running an international youth event that aims to promote communication, how do you connect a diverse group of people?

You connect all their chat platforms to one big stream. Over 1200 messages were sent in 3 days.

I created the concept, oversaw the development, and played admin on the platform during the event.

The Big O

The Big O was an international campaign run by Durex and we were asked to localise it.

So we re-built it from the ground up and made it better.

I was the strategist on this project.

My Design Rules

This is a typical example of winning the pitch and then being told the budget.

I had to build this thing from scratch.

I am still in therapy.

Untitled Project

It’s always been a dream of mine to develop a video game.

To follow the dev diary, visit my Bluesky page.