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Unleashing Your Inner Child: The Power of Recreational Creativity
When I was a child, creativity was my escape. My father would bring home stacks of discarded paper, filled with faint rows of dot-matrix print, and I would eagerly transform them into vibrant worlds populated by fantastical spacemen and clunky, heroic robots. Hours would melt away as I sketched, my imagination running wild. As I’ve…
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The Kick-off
Today I wanted to kick-off with a few dev updates from my Bluesky account. This has a visual novel element to it (conversations are important), there needs to be character…
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Load shedding: Forcing the township economy to go international?
While the protests in 2021 were expected to bring the Kasi economy to its knees, quite the opposite happened. Entrepreneurs who had cut their innovation ‘teeth’ during Covid faced the…
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AI: The new Van Gogh… or not
I would like to apologise for contributing yet another AI article to a world saturated with AI articles, but everyone’s talking about it and I don’t want to be left…
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Don’t be blinded by Black Friday – your customers aren’t
South Africans will spend R56.8bn on retail goods online this year, representing a year-on-year growth of 39%. There is a terrific opportunity here, but if brands and marketers plan to…
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Brands: Stop having one-night stands and grow up
Marketing has long clung to the notion that a brand is mostly composed of the communications it puts out into the world. We do our due diligence and develop these…
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The alignment workshop: Unearthing opportunities
In the good ol’ days, you’d make something useful, and then you’d put it on a shelf in your shop and somebody would come and buy it. You’d more than…
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A novel CX concept: we are government’s customers
Last week I had the pleasure of attending the CEM Africa 2022 summit, the must-go event for anyone who puts customer experience (CX) at the centre of their business. The…
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The Great Return: Now is time to walk the talk
Do a quick Google search and you’re going to find many articles with conflicting opinions. When I did a quick poll on my Linkedin page, I got a similar response.…
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Digital CX & the role of WOM
If you’ve been following trends, you’ll know that CX has become a concept that gets thrown around a lot. Customer experience is undoubtedly important, with a poor experience being the…
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